Why do we collect data?
As an adventure provider, we collect some of our customers’ and website visitors’ data to provide our travel services and products, to improve these and to adapt them to demand as well as to ensure personal customer service at a high level. We also collect data to understand visitors’ interaction with our website in order to improve the site’s usability and attractiveness. Personal data may be collected from our website users only when we have a specific reason to do so.
How and what kind of information are collected?
Trail Tailor collects two different types of data from our website’s visitors: Personally identifiable data, which you share with us explicitly, e.g. on entering these in forms on our website; and anonymous data, which your browser automatically transmits to our system when you visit our website. The latter type of data is collected by way of cookies (see section 2 “Cookies” below) and does not identify you as an individual person but is only collected for statistics and enhancing website usability.
1) PERSONALLY IDENTIFIABLE DATA
We may collect and process your explicitly provided data in the following cases:
a) When you request information or make a booking request
Via our Contact Form
We use a contact form which allows our website visitors to ask for information on our company, our tour packages and other topics as well as to make a booking request. This contact form asks you to give your e-mail address and your name. These personal data will only be used by us to reply to your request and may be added to our customer register in case of a booking request. Our customer register is kept private and secure and can only be accessed by our management to handle your booking request and provide customer service. Your data will not be used to send you any personalized marketing materials or offers unrelated to your primary request, unless you have given explicit consent to this. We never pass on your transmitted personal data from the contact form to any third parties, like service providers, unless we have asked you before and have received your explicit consent.
Via e-mail to email@example.com
When requesting information via e-mail, we may save and use your e-mail address and any personal data provided by you only for the purpose of answering your request. Your information is kept confidential and will never be passed on to anyone outside Trail Tailor unless we have asked you before and have received your explicit consent.
b) When you make a booking
When you make a longer tour booking with Trail Tailor i.e. when you accept our holiday offer sent to you via e-mail, we will request personal information from you including your full name, address, nationality and date of birth (to check your age of legal authority). This information is necessary to handle your booking and to arrange all services included in the holiday package you ordered. We may pass on some of these information to our cooperating service providers whose services are, or might be, included in your holiday package. Your personal information will be used to prepare your holiday with Trail Tailor and to provide personal customer service. We may add your customer data to our customer register in order to keep in touch with you before, during and after your holiday.
Can I access my personal data stored by Trail Tailor?
Of course, you have the right to request an insight into your personal data as stored in our systems. Just contact us via e-mail to get a copy of the record we keep of your data. In case you would like to implement changes on your personal data, if you would like us to delete it from our customer register or restrict our use of it, please contact us and we will do so.
Is my data kept safely? Who has access to it?
Trail Tailor knows of the importance to store and handle your data in a safe way and we work very hard to ensure the safety of your data and to protect it from unauthorized access.
Your personal information is only accessible by a limited number of persons (our management and customer service) who have special access rights and are required to keep the information confidential.
What happens in case of a data breach?
We use several security measures to ensure the safe storage of your data. Nevertheless, no company or private person in the world can prevent data breaches to 100%. In case we will be noticed of a data breach despite our efforts to prevent these, we will inform all involved parties as soon as possible via e-mail.
How long does Trail Tailor keep my data?
We will delete your personal data when you ask us to do so and otherwise as soon as we do not need them for the aforementioned purposes any longer.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we have your consent to do so. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.
What are cookies?
Cookies are small text files that a website saves on your computer when you visit our site and if you allow cookies. These tiny bits of information enable the website to capture and remember some information, e.g. about your web browser, your system language and other preferences, for future visits to our site. Cookies thus enhance the usability and experience of our website.
When and how are cookies collected?
Cookies are automatically sent to your computer, collect data and are sent back to us when you are surfing trailtailor.fi. They provide information about how website users access our website, which pages they view, which technical device and browser they use for surfing and other anonymous data which are not linked to any personal information (like your name or address) but are only linked to your IP-address.
When you submit data through a contact form cookies may be set to remember your user details for future correspondence (see below).
How can I disable cookies on my browser?
Use of third party services and plugins
Third party analytics
Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content.
This site uses Google Analytics, one of the most widespread and trusted solutions for webhosts to analyse their website’s traffic. Google Analytics is an online service provided by Google Inc (“Google”).
For analysing website usage with Google Analytics, cookies will be automatically sent to Google servers located in the United States of America, stored and processed there and sent back to our management as a documentation of aggregated data on website usage.
The cookies which are collected by Google Analytics may track data like how long you spend on the site and the pages that you visit. Google provides us these information in form of statistics and visual graphics, showing for example daily visitor numbers and the most frequently visited pages. These help us understand how visitors use our website and so we can improve your user experience and continue to produce interesting content.
Information collected through Google Analytics’ cookies also include the web browser you use, your language settings, your location (country and city), your IP address, the approximate time and duration of accessing the website, the type of device you use (mobile/desktop/tablet), the channel which lead you to our website (social media/direct/organic search/referral/other), the network service provider and operating system you use.
All this information cannot be traced back to an individual user but is only used to analyse general trends and patterns of website use, but no personal details, like names, are collected. Your IP address will never be linked to any other user data transmitted through your browser, so you stay anonymous.
For more information on Google Analytics cookies, please see the official Google Analytics website at https://www.google.com/analytics/.
To avoid processing your data by Google, you can opt out by clicking the following link to download and install the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.
We use an embedded map provided by Google Inc which links to the service Google Maps when you click the respective link. Using this plugin may automatically transfer data such as your IP address to Google. Please view Google Maps’ own privacy and cookies policies (https://policies.google.com/privacy) and refer to these to learn how Google may use your personal data and cookies.
Social Media Plugins
We also use social media plugins on this site that allow you to connect with your social network in various ways. For these to work, the following social media providers will set cookies through our site: Facebook and Instagram. These cookies may be processed by the respective third parties according to their own privacy policies.
a) Facebook Feed Plugin
b) Instagram Plugin
Links to other websites
Hopefully that has clarified our usage of personal identifiable as well as anonymous data for you. If there is something that you aren’t sure about, please feel free to contact us through one of these contact methods:
Phone: + 358 400 767 089
Responsible for this policy: